01 · Decide
AI and operations judgment
Good fit for teams unsure about AI adoption, unclear workflow priorities, or in need of a clear investment hypothesis.
- Output: workflow audit, AI readiness, tool evaluation, ROI hypotheses, and adoption roadmap
- Need: current workflow, data constraints, decision maker, and definition of success
- Done: the team can explain what to do first, why, and how to observe the result
02 · Experience
Websites and digital experience
Good fit for teams whose website is only an information display, whose content is hard to maintain, or whose lead flow is disconnected from CRM.
- Output: corporate website, content architecture, SEO foundations, lead capture, and multilingual IA
- Need: audience, brand assets, existing routes, conversion goal, and maintenance owner
- Done: visitors know the next step and the team can update content and read back lead data
03 · Connect
Automation and systems integration
Good fit for teams where forms, notifications, CRM, content, and data sync operate separately and handoffs are easily missed.
- Output: CRM, forms, notifications, data sync, review gates, and observable workflows
- Need: data sources, permissions, exceptions, notification recipients, and stop rules
- Done: each event has an owner, traceable status, and visible failure errors
04 · Grow
Content and growth systems
Good fit for teams that want SEO, cases, and lead nurturing without treating a pile of unreviewed articles as a growth strategy.
- Output: research-led content, case narratives, SEO editorial workflow, and results review
- Need: search intent, evidence sources, review owner, locale, and CTA
- Done: every piece of content has a purpose, sources, a review date, and a next action